BREAKING : Revenue Sharing Is Here, as Cheating Evolves Massively in the SEC Over…

June 9, 2025 — SEC Headquarters, Birmingham, AL — The SEC is under fire yet again, but this time it’s not over game results, NIL scandals, or transfer tampering. It’s something bigger, deeper, and potentially game-changing: the arrival of official revenue sharing with players, and with it, a new wave of cheating evolving across the Southeastern Conference.

While the NCAA and its member schools claimed this was the long-overdue step toward fairness in college athletics, insiders are now suggesting that this new model has unleashed a completely different arms race—one that’s already tainting the integrity of recruiting, competition, and compliance.

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Revenue Sharing: A New Era Officially Begins

It was hailed as a landmark decision—starting in the 2025–26 season, schools across the Power Five, including all SEC institutions, would officially share revenue from TV deals, media rights, and ticket sales with their athletes. The goal? Level the playing field. Protect players. Ensure transparency.

But instead of bringing clarity, it’s created chaos behind the scenes.

Each SEC school was left to determine its own distribution model, with minimal guidance beyond a basic revenue split threshold. This autonomy, many now fear, has opened Pandora’s box.

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“Legalized Cheating”? Coaches and Boosters Cross New Lines

According to multiple anonymous sources close to SEC programs, the new revenue-sharing freedom has already been twisted by some schools looking for competitive advantages.

“We’re seeing boosters disguise additional payments as ‘bonuses’ tied to vague team performance goals,” one former compliance officer said. “You’re talking about tens of thousands of dollars just to sway recruits who haven’t even signed yet.”

Programs are reportedly:

Promising guaranteed shares of revenue to uncommitted high school prospects.

Masking under-the-table NIL deals as “revenue bonuses.”

Using third-party collectives to promise “future revenue projections” that far exceed reality.

One SEC insider called it “legalized cheating wrapped in a revenue-sharing bow.”

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The Race to Outpay: SEC Schools in Fierce New Competition

While Alabama, Georgia, and LSU were already juggernauts on the field and in recruiting, the arrival of revenue sharing has turbocharged their competitive edge.

Alabama has reportedly crafted a tiered model where players in top positions (QB, EDGE, OT) receive premium revenue shares up to $120,000 annually.

Georgia’s model includes “legacy incentives” and “player impact bonuses,” totaling well over $10 million in shared revenue.

LSU is leveraging its lucrative TV contract clause to offer players equity percentages in postseason revenue.

Meanwhile, schools like Missouri, Vanderbilt, and Mississippi State are struggling to keep up, unable to match the financial firepower. The disparity is widening, not shrinking.

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Smaller Programs Cry Foul: “It’s Buying Wins”

Several smaller SEC schools are already sounding the alarm. One anonymous coach from a mid-tier SEC program put it bluntly:

“It’s not recruiting anymore, it’s auctioning. The rich get richer, and the rest of us are just watching from the sidelines.”

The concern isn’t just about losing talent—it’s about the long-term survival of balance in the SEC. The talent gap could quickly become unbridgeable if the trend continues.

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Where’s the Oversight? NCAA and SEC Stay Silent

Despite the mounting concerns, neither the NCAA nor SEC Commissioner Greg Sankey has offered concrete solutions to the emerging problems.

Sankey addressed the media briefly last week, stating:

“We are monitoring the implementation of revenue sharing and remain committed to competitive fairness across our member institutions.”

But that’s not enough, according to multiple compliance officials. One pointed out that schools are essentially self-regulating, a formula that historically leads to scandal and sanctions.

There’s also a looming legal concern: if revenue is used as a recruiting tool, does that constitute inducement? And if so, how can it be proven, now that everything is under the guise of “transparency”?

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This Isn’t Just NIL Anymore. This Is a Revolution.

What started as a well-intentioned solution to compensate student-athletes fairly has now morphed into the next great SEC arms race. And unlike NIL, which at least had theoretical limitations through third-party sponsorships, revenue sharing is coming straight from the programs themselves.

There are no neutral checks. No real caps. No salary disclosures. Just giant sums of money, vague criteria, and cutthroat competition.

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The Players Win… Or Do They?

While players are certainly getting paid more than ever—and rightfully so—some observers fear they are becoming pawns in a hyper-commercialized, unsupervised system.

Younger athletes now choose schools not for coaching, development, or academics—but for guaranteed cash flow and revenue “perks.”

A former SEC assistant coach offered a sobering prediction:

“You’re going to see more kids transfer, more flameouts, and more broken promises. Some of these schools are overpromising just to sign guys.”

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Conclusion: The SEC’s Future Is Up for Grabs

With revenue sharing officially here and the rulebook more gray than ever, the SEC is hurtling toward a new era—one where money talks louder than tradition, and the line between legitimate recruiting and pay-for-play is more blurred than ever.

The conference that once dominated college football through grit, coaching, and swagger may now find itself defined by who writes the biggest check. And if that continues, the fallout could reshape not only the SEC—but the entire college football landscape.

Stay tuned. This is far from over.